24 Beauty Editor Recommended Products

“If you could see into my Instagram DMs, you’d notice that I get asked for feedback about this a lot and I totally get why, it’s a major investment. But in my opinion, 100% worth it. My hair is long, thick, poker straight, and always throws up major resistance to holding any type of curl or wave. In fact, I’d long since given up on attempting to curl it with regular tongs, not least because it would take about two hours to work around my entire head, but also because any semblance of a curl would have dropped within a matter of hours. When I tried the Airwrap for the first time my mind was blown. Within half an hour I had managed to achieve the kind of bouncy blow-dry curls I could previously only dream of seeing after a salon visit, and what’s more they lasted. Granted, no style is ever going to last perfectly for more than 24 hours in my hair, but the legacy of those curls? Soft waves and definition which lives on for several more days. So now you can see why my answer is always “Yes, totally worth it, go for it!”. Plus, if you apply a ‘cost per wear’ analogy with an average use of two times a week, that works out at just £4.60 per week… which is a hell of a lot cheaper than a pro blow-dry.” – Grace Day, Freelance Beauty Editor