Korn’s Brian “Head” Welch Stars in Furniture Store Promo Video

So you’re filming a tour of your furniture store for a promotional video: Who should be the tour guide? As it turns out, Korn’s Brian “Head” Welch is not only a world-class guitar player, but a great spokesman for furniture.

Welch appeared in a new Instagram promo clip for Furniture City in his hometown of Bakersfield, California. It might seem like an unlikely pairing — Head certainly stands out amidst the rote neutral interior of a furniture store — but after watching the video, you might have the sudden urge to wander through your local outlet.

The clip opens with Welch admiring an ornate four-post bed (“This is built for a king!”) before hopping on the mattress — shoes and all — for a test lay (“You just feel like a king in this thing!”).

From there, he explores what truly appears to be a city of furniture unto itself (“I thought this place would end like a mile ago”), standing in awe of giant chandeliers (“How do you even fit this in a house?”), and lounging on the living room pieces.

“This reminds me of Vegas,” he says of the store’s gaudy pieces at one point, “but the thing I like about Furniture City is Vegas will break the bank — Furniture City will not.”

If Furniture City didn’t have a slogan, it does now.

We’re not sure if this was a paid endorsement, or if Head was doing a favor for an old friend or family member, but it’s highly entertaining either way. Check out the clip below.