Watch: Martin Scorsese’s New Chanel Ad Starring Timothée Chalamet

Watch: Martin Scorsese’s New Chanel Ad Starring Timothée Chalamet

by Alex Billington
May 20, 2024
Source: YouTube

“So, when you’re inside a role, do you destroy who you are?” “No, no – you reach into yourself… you find yourself. And only after that, are you free to be who you really are.” There’s another Martin Scorsese-directed advertisement to enjoy if you’re into these kind of videos. Chanel just launched a new ad for their male perfume line called Bleu de Chanel, featuring celebrated actor Timothée Chalamet as the global ambassador. “The perfume of a man who chooses his way.” These kind of promotions always seem so stale and strange – this works on people? The ad was shot by Scorsese and features Chalamet dealing with a late night talk show appearance, discussing his work as an actor and allowing himself to “be who you really are.” Chanel adds that it’s “an actor’s conflict between celebrity and staying true to himself.” It’s only a 90 second video and goes by pretty fast, which is the norm for these kind of advertisements. And yes, it is a corporate commercial, but it’s technically a new short film made by two masters of cinema so it’s worth a look anyway.

Scorsese also made another ad back in 2010 for Chanel for the same perfume – which starred Gaspard Ulliel.

Thanks to YouTube for the tip on this new short film / perfume ad. Here’s the very elegant intro direct from Chanel’s YouTube: “In this new film, Timothée Chalamet delivers his true colors in his interpretation of Chanel’s Bleu man. A dialogue between his sensibility and the virtuosity of Martin Scorsese, the celebrity of an actor and his truth.” This new perfume ad is directed by beloved American filmmaker Martin Scorsese, of many films including Mean Streets, Taxi Driver, Raging Bull, The King of Comedy, The Color of Money, The Last Temptation of Christ, Goodfellas, Cape Fear, The Age of Innocence, Casino, Kundun, Bringing Out the Dead, Gangs of New York, The Aviator, The Departed, Shutter Island, Hugo, The Wolf of Wall Street, Silence, The Irishman, and Killers of the Flower Moon. He also made a Squarespace ad earlier in the year. The B&W photos seen above are taken by Francesca Scorsese from the NYC set. For more info on the ad, to watch some behind-the-scenes footage, and extra details – visit Chanel’s official site. How was that?

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