A historic moment occurred in Colombia in late 2024 when Heredero (real name Féizar Orjuela), the carranga music artist, achieved a major hit with his song “Coqueta”. The song not only became a huge viral hit, but also reached the No.1 position for the first time in history, a milestone that also represents a breakthrough for the traditional carranga music genre, which has recently found a new place in the music industry.
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“Coqueta” achieved the feat by becoming the first carranguera song to reach No. 1 in the official Spotify 50 Colombia ranking, displacing reggaetón smashes by hitmakers like Karol G and Feid, who have dominated the Colombian charts for many years.
It is the first time a carranga song has generated so much attention and popularity through digital platforms and social networks. The musical genre, originating from the Andean region of Colombia, specifically from the departments of Santander and Boyacá, is, in essence, Colombian peasant music. It is composed of string instruments, such as the guitar, the requinto and the requintilla (a little smaller), guacharaca and/or charasca — which are also sounds that come from the roots of the lands of Colombia and are scraping idiophones or instruments that generate sound by themselves, when hit, shaken, or rubbed.
Heredero, currently one of its most outstanding representatives, describes it as “the country of the United States,” nourished by peasant songs and poems and has transitioned its structure by entering other cities over time.
“It is totally the sum of efforts, dedication, love for rural musical culture, years, generations,” Heredero tells Billboard Español.
Now that peasant music is reaching Colombia, the world is entering thanks to “Coqueta.”
With more than 1.9 Million videos created on TikTok, including videos by J Balvin and Valentina Ferrer, Jay Wheeler, and Zhamira Zambrano, and more than 55,00 reels on Instagram, her song “Coqueta” has connected with different types of audiences — which Heredero attributes to fans’ need to consume music that is based on what is simple and honest.
“Maybe at the time it was thought, and it worked, [that] you have to have baby skin, you have to project, I don’t know what… and [labels and artists] did not spend so much time on the important product, which is the songs,” Heredero tells Billboard Español. “Now we are consuming real things. Both young people, the children, the adults, and older people are eager for it. I believe that caranga music, or at least what I try to do, is for it to be that. Show me as a person as [they are].
“When someone asks me for a photo, I tell them: ‘Please don’t retouch it, don’t put a filter on it, let me look as natural as possible,’” he adds. “That is where people are connecting to; with being, with nature. A fake smile is fake — no matter how nice you pretend it is, it won’t connect. But a look, a real smile, is something else.”
Originally from Macaravita, Santander, Heredero — son of a poet mother and Carranguero musician father — carries in his veins the culture of his music and the lyrics that accompany it. “I try to honor myself the promise that I made to myself — and that I continue to nourish all the time — that the carranga grows and is known. What is happening right now is showing that it is possible, but there is still a lot of work to do,” he says.
From his childhood, Heredero had the best teacher at home: “There was no electric light on my sidewalk at that time, and my mother, a teacher by profession, went to a room with a wax or paraffin candle to write and write, and well, I was going to accompany her,” he remembers. “She used to write many things, such as poems and stories, and she made dramatizations for her students. And I accompanied her, but without intending to, learning because she was doing it. When I started doing my little things, I talked about the seven years I was doing some verses, and he corrected me: ‘Don’t repeat that word because you already said it… but say it this way.’ On the other hand, my father was making music in the town in the urban center of our municipality. While [he was doing that] I was sitting next to the musicians, watching them how they did and learning.”
Although Heredero was well known in the carranga scene, “Coqueta” was the song that brought him to fame. The single, from his third album (distributed by ONErpm), shows the slightly more romantic part of the project and the carranga.
The remix with Jessi Uribe occurred when their teams approached each other. Uribe became interested in the song; as Heredero tells us, he also wanted the remix to have the same feel as the original arrangement.
“When we started, he said: ‘I want it to continue tasting like Carranga; I don’t want us to make a ranchera.’ He comes from popular music and ended up singing carranga; I always say: ‘Well, what a tremendous ‘shampoo’ [A popular ‘saying’ when you have gotten the best or the top] I used on myself was to sing carranguera music with the top artist in música popular.’
Heredero says he’s grateful for Uribe’s new spin, “because it was really successful for carranguera music. Immediately the next day, we were trending in Chile, Central America, the United States, and Spain. We are a bridge, and that would possibly have taken me much longer to achieve [without the remix],” he adds.
What dreams does he have from here? “A Grammy for the carranga!” These things can happen, but if you work at them fully… I will be extremely happy as a farmer and as a carrangero to grab that gramophone and raise it in honor of my land and my roots.”
