Black-Run Beauty Brands You Can Support Right Now

Inspired by the rich culture of Senegal, Harlem-born beauty brand Ami Colé is it-girl approved and “made for melanin-rich skin.”

With it’s kaleidoscopic collection of must-have makeup, Juvia’s Place offers everything from pigment-packed palettes to high-shine glosses.

Founded by OG YouTuber Whitney White (a.k.a. Naptural85) and her sister Taffeta White, Melanin Haircare delivers natural and non-toxic hair products for all hair types and textures.

L.A-based esthetician Shani Darden’s eponymous skincare line is the secret behind some of Hollywood’s best skin, from Jessica Alba to Shay Mitchell.

Founded by Canada’s very own top-model Winnie Harlow, Cay Skin serves up “daily skincare” products designed for skin of all types, tones, and conditions.

Emmy-nominated actress Taraji P. Henson’s TPH by Taraji line takes a “scalp first” approach to haircare, and has recently expanded into the realm of body care with a luxurious selection of moisturizing skincare essentials.

Rooted in self-love and mindful makeup, LYS (Love Your Self) was the first black-owned, clean cosmetics brand to hit Sephora shelves.

Created right here in Canada by board-certified plastic surgeon Dr. Bimpe Ayeni, Blair & Jack is the expertly crafted skincare line that focuses on men’s skin.

Brooklyn-born haircare brand Carol’s Daughter is the curl-centred line “made with love” for natural hair, no matter how you style it.

Home to award-winning dark spot treatments like the Even Fade and Glow AHA Mask, Hyper Skin is the hyper-effective skincare line Canadian shoppers can pick up on Revolve.

“Skincare for flare-ups” is the motto for this aesthetically packaged face and body care brand now available at Sephora Canada.

Celebrity makeup artist Danessa Myricks’ eponymous makeup line is packed with vivid pigments and the shade range you’ve been looking for.

Treat yourself to an at-home spa day with this line of handcrafted, sustainable and superfood-infused body care goodies.

Alicia Keys has entered the skincare sphere with Keys Soulcare and its skin-nourishing offerings.

Catered to all curly and textured hair needs, this Caribbean-Canadian haircare brand creates eco-luxury products with plant-powered and essential oil-driven ingredients.

Celebrity hairstylist Brian Phillips and loc expert Karen Wallington joined forces in 2018 to launch this line of plant-based, Toronto-made products to tackle wash day woes for braids and loc wearers.

Derived from the word “pigmented,” the name of this beauty label is fitting — its focus is on inclusive makeup shades designed to compliment all skin tones.

Formulated with sensitive skin in mind, this line of grooming products will transform your shaving routine.

Based in Toronto, Catherine & Co. offers up coconut soy wax candles in sleek minimalist packaging.

Tuck your curls into one of these vibrant African-print bonnets lined with silk satin material. (Bonus: The brand is Canadian.)

Model and actress Keyshia Ka’oir’s eponymous brand offers richly pigmented, high-impact cosmetics

This Montreal-based body care line features natural ingredients including certified organic canadian Hemp seed oil.

In only two years, Rihanna has taken her inclusivity-focused cosmetic line to new heights; it’s most recent product is a chocolate-hued lip colour infused with pomegranate oil.

Created by one of the world’s most renowned makeup artists, this luxe line has an assortment of single products and kits.

Tristan Walker created this revolutionary brand that now counts products that address needs ‘from top to toe’.

Certified aesthetician and MBA graduate Andrea Polk is behind this brand, which offers shaving kits, a beard wash and more.

With over 25 years’ experience celebrating ‘the nuances of black skin’, this brand was bought by Cheryl Mayberry McKissack and Desiree Rogers in 2019, making it black and female-owned for the first time.

Not only a pioneer in the modelling world, Iman made waves in the beauty industry when she founded this POC-focused brand in 1994.

This makeup and skincare brand recently released a new range of colours in its much-loved Eye Appeal Lid Glitz eyeshadow offering.

Founder Jasmine Rose was inspired to start her line of safely-formulated cosmetics after her mother passed away from breast cancer in 2007.

Launched in 2011, this Detroit-based brand launched by former financial analyst Melissa Butler has products crafted with vegan formulations.

Katonya Breaux founded this brand of tinted, ‘no residue’ sunscreens in 2016.

Level up your self-care stash with the handmade-to-order oils, masks and more from this Toronto brand.

Created by a mother-daughter duo, this collection of botanical remedies uses ingredients like jasmine, rose and bergamot.

This Vancouver-based brand offers a range of products including face oils, a detoxifying mask and smoothing body scrub.

Founded by biochemist and medical aesthetician Elizabeth Shabi, this small-batch skincare line focuses on the power of serums made with high-performance ingredients.

Shop a range of products including specialized ‘systems’ to address aging, ingrown hair growth and hydration.

Launched in 2012, this New York-based line boasts products that are paraben and cruelty-free.

Makeup For Melanin Girls founder Tomi Gbeleyi got the idea for her brand after dealing with unprepared makeup artists during her modelling career.

This line of organic ingredient mists, oils, scrubs and butters is based in Toronto’s east end.