H&M Bouclé Jackets are a Key Buy for Spring

If I had to pick one item of my wardrobe that gets the most compliments, it would be my H&M tweed bouclé jacket. It’s a piece I managed, miraculously, to nab early last year in the minutes that it was in stock online. Ever since, every time I wear it or post about it, I get a barrage of questions asking where it’s from—and I’m faced with shocked expressions when I tell them. Although, sadly, this particular jacket (pictured above) was never restocked last year, H&M clearly discovered they were onto something and have decided to back this perfect spring jacket trend in a big way for 2023.

The brand released its first SS23 version a few weeks ago (as seen on Emma Thatcher below, seriously—doesn’t it look designer?) and, of course, that also sold out within hours. I’ve signed up for notifications of restocks in all sizes, so I will be the first to report if and when it returns. But the good news, is that this week has seen many more versions of the bouclé jacket land in H&M’s new-in section—all just as expensive-looking as the next. I’ve added links to them all below and from past experience (and the fact that H&M’s bouclé jackets seem to be a new cult high street buy) I’d recommend moving quickly on the styles that you fall for.