With immense loyalty from the BTS fandom, RM’s solo song “Neva Play” made it to the Best Listeners Choice category of the International Song list of Spotify. A viral tweet posted by user �ᴱ Zu | ᵉᶜʰᵒ🦒 gave birth to a massive voting campaign, flooded by hundreds of replies, providing ample evidence of the dedication of BTS supporters across the globe.
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The original tweet clearly explained the voting guidelines. Premium Spotify users can vote for one song three times a day per account, while free users can only vote once. The link to the Spotify voting page to vote for Neva Play, RM’s collaboration with hitmaker Megan Thee Stallion, where his song is competing against other international hits, is provided.
What’s insane is how fast the tweet blew up. In no time, within an hour, dozens of replies came pouring in from various BTS-themed accounts, sharing their voting screenshots left and right. While some replies said just “Listo,” others used emojis such as checkmarks. “POR FIN PUEDO DAR 3 VOTOS 😭💕” (Finally, I can give 3 votes), wrote user kendralvshobi, in a comment illustrating well how this voting is an advantage for premium accounts.
The replies reflect the far reach of the BTS fandom. Accounts from Mexico, Chile, Argentina, Paraguay, and beyond came to support. The Paraguayan user Carli_koobi confirmed with a purple heart emoji, BTS fandom’s color. “Pipipipipi ╥ ╥,” came the reply from user lunxxzy with crying emojis, depicting the emotional toil for some in this voting effort.
Interestingly, the replies display a very organization plan. Almost all replies had the same two hashtags, #NevaPlay and #MEGANxRM, as well as this popular call for voting: “VOTE FOR NEVA PLAY.” And with good reason; this is organized to thrust the song into social media visibility. Yet, also serves to testify just how organized BTS fandom is at mobilizing people.
Many others were doing variations on the same theme to vote. One user, itsbtsmagic, declared with a sparkle emoji, “Listo mis votos” (Done with my votes), while vantacita simply posted a check mark emoji. Adding just enough character while getting the message through.
Streaming platforms have been made battlefields through this campaign. There has been a movement of power away from album sales towards playlist placements and awards. By voting for RM’s collaboration with Megan Thee Stallion on Spotify, fans hope to create the dual impact of recognizing the song while also gaining greater exposure on the platforms.
The BTS Army is expected to be unleashed into a frenzy of coordinated action towards increased voting methods. The rush with which all these assaults were mobilized is unsurpassed by any others in the music industry. There will presently be tells to see whether it is enough to clinch the trophy-or not, as the kindling spirit emanating from these replies seems far from dying.
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It basically fits into a category of its own, along with daily mass voting, fan suppoters trailing the hastags to a tee, setting it off with perfectly-standardized messages. That is design-engineered fandom organization right there! For people dismissive of these methods as just fandom being fandom, there are serious strategies behind these which can actually leverage on mega-platforms like Spotify. This support may, in fact, turn out to be a very strong swing in the results for RM and Megan Thee Stallion.
