“Grandpa’s feeling a little frisky today. Let me say something to all you and be as clear and concise as possible,” he says before firing at four packs of cans with a rifle and proceeding to flip off the camera. “Fuck Bud Light and fuck Anheuser-Busch. Have a terrific day.”
Bud Light’s parent company, Anheuser-Busch, has not specifically addressed the backlash, but it did explain its decision to partner with Mulvaney as part of its efforts to reach diverse groups of consumers. The custom can was intended to celebrate her reaching a milestone after transitioning.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics,” a spokesperson said in a statement shared with BuzzFeed News. “From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
Anheuser-Busch did not comment on Kid Rock’s video.
The right-wing rhetoric and Kid Rock’s video come as transgender people continue to be targeted by Republican lawmakers. According to the American Civil Liberties Union, 451 anti-LGBTQ bills have been introduced in state legislatures across the country so far this year.
