Fascinating Trailer for HBO’s ‘MoviePass, MovieCrash’ Documentary
by Alex Billington
May 16, 2024
Source: YouTube
“All of this was part of a bigger story.” HOB has revealed an official trailer for a documentary film titled MoviePass, MovieCrash, another of these “rise and fall” business stories, this one about something that really hits close to home. MoviePass was a movie lover’s dream, offering access to movie theater tickets at a discounted monthly subscription rate when it launched in 2017. However, the co-founders, who had built the pop culture phenomenon from scratch, were cast aside and forced to watch from the sidelines as new executives seized control. Produced by Mark Wahlberg, the doc film follows the meteoric rise and stranger-than-fiction implosion of theatrical movie subscription service MoviePass, and how they crashed & burned (spoiler: it was greed and dumb executives, like pretty much every other corporate downfall story). This doc profiles all of “the key players who, in peddling a false narrative and seeking to fly too high, created a wild ride that ended with hundreds of millions of dollars in lost value and the early demise of the now infamous company.” Yep, it was never going to last, it was destined for failure. Always destroyed by the biz schmucks.
Here’s the official trailer (+ poster) for Muta’Ali’s doc MoviePass, MovieCrash, from HBO’s YouTube:
In a span of 8 years, MoviePass went from being the fastest growing subscription service since Spotify to total bankruptcy, losing over $150 million in 2017 alone. MoviePass, MovieCrash chronicles the company’s beginnings as an innovative movie ticketing model beloved by cinema goers, exploring the mission of its entrepreneur co-founders, its impressive early successes, and eventually it precipitous downfall caused by mismanagement and corporate greed. A combination of extravagant and fraudulent spending with lavish parties at the Sundance & Cannes Film Festivals, and at Coachella, and a fundamentally unsustainable business model, led the company to shutter abruptly in 2019. MoviePass, MovieCrash is directed by the producer / filmmaker Muta’Ali (aka Muta’Ali Muhammad), director of the other docs Life’s Essentials with Ruby Dee, Yusuf Hawkins: Storm Over Brooklyn, and Cassius X: Becoming Ali previously. Produced by Mark Wahlberg, Stephen Levinson, Archie Gips, Jack Heller, Scott Veltri, Jevon Frank, and David Wendell. HBO will debut MoviePass, MovieCrash streaming on Max starting on May 29th, 2024. Want to watch?
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